On Indigo Bay
Branding for fresh new linen and homewares brand, On Indigo Bay
Brand Identity / Packaging / UX Design / Website
On Indigo Bay is the sister brand to luxury Australian bed linen company Moss River.
In 2015 Boheem was briefed to revamp Moss River, and with it, the more youthful sub-brand - On Indigo Bay. I was responsible for the creation of the On Indigo Bay brand mark and identity, shown here across packaging, tags, carry bags, catalogue and microsite.
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