Money Smart
Illustrating an engaging infographic to promote MoneySmart's new app
Illustration / Information Design
MoneySmart wanted to promote its new ‘Track My Spend’ app with an infographic that breaks down how Australian’s spend their money.
My role was to comprehend and illustrate the data provided in a fun and visually interesting way that is easy to absorb quickly and prompts people to download the app.
This infographic won Reprise Media the Interactive Advertising Bureau's award for 'Best SEO’ for 2013 and twelve months later i was briefed to do a second infographic for MoneySmart, this time focusing on 'How Australians Save Money'.
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